A Bay of Plenty father whose daughter was killed in a domestic violence dispute in England will be a guest speaker at a rally to mark White Ribbon Day.
Whakatane man Mark Longley's 18-year-old daughter Emily was killed in Bournemouth last year.
Bay of Plenty girl Emily Longley was murdered in England last year.
Her boyfriend was arrested and convicted for her murder.
The case made headlines here in New Zealand and in the UK and prompted widespread debate about domestic violence in the community.
Mark's attendance at the rally is just one highlight of Man Up - on November 17 in Hastings to raise awareness of domestic violence in the community.
The event is being held on the Saturday before White Ribbon Day to enable more people to participate in activities.
Detective Sergeant Darren Pritchard says ideally family violence should have the same profile as drink-driving, which has now become socially unacceptable and is frowned on by the community.
"There is a lot of work to do by everyone to make people realise that it's not OK to beat up your missus and kids.
"That includes not just agencies - but family and friends who should have the guts to confront offenders and victims and challenge their behaviours.
"It's time for everyone to Man Up about family violence and do the right thing."
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